Shirota-ism
For a long time, people have believed that a healthy intestinal tract leads to a long life. That was also the belief of our company's founder, Dr. Minoru Shirota, who aimed to create a product to maintain overall health and wellness. Today, he is accredited with creating the world's first probiotic shot drink, Yakult!
But that wasn't all. Dr. Shirota's approach to health was revolutionary, too. It is known as preventive medicine - Exercising, eating healthy and consuming probiotics daily are ways to help maintain good health.
Dr. Shirota envisioned that everybody in the world would be able to enjoy the benefits of Yakult! That is why our company strives to offer Yakult at a price anyone can afford.
Japan has the highest average life expectancy in the world: 82 years old! The U.S. average life expectancy is 74.6 years.
- World Bank Annual Report 2009
